Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

A former swimming star at Kaua’i High School, Malie Matsumoto, 19, has been named one of six winners in Wheaties’ “Search for Everyday Champions.” A goggle-wearing likeness of Matsumoto ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August. Can't Miss Play: Huge INT!

General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...

Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box. The "GMFB" hosts preview what to expect in the Week 13 ...

Coco Gauff recenty expressed that she was pleased to find herself featured alongside Serena Williams, Simone Biles, and other American champions on a Wheaties cereal box in a fan's pantry.