A former swimming star at Kaua’i High School, Malie Matsumoto, 19, has been named one of six winners in Wheaties’ “Search for Everyday Champions.” A goggle-wearing likeness of Matsumoto ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.

General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...

The Brandon Wheat Kings have an unfamiliar task ahead of them this weekend. As we navigate through unprecedented times, our journalists are working harder than ever to bring you the latest local ...

Wheaties ride five-goal period to 7-3 rout By: Perry Bergson Posted: 12:32 AM CST Sunday, Nov. 24, 2024 Last Modified: 12:38 AM CST Sunday, Nov. 24, 2024 Advertisement ...

Former NFL defensive end J.J. Watt, Pittsburgh Steelers linebacker T.J. Watt will become first brother pair to appear on Wheaties box. The "GMFB" hosts preview what to expect in the Week 13 ...

Advertisements that featured one of the world's most popular athletes as a spokesperson helped General Mills, Inc., generate record sales for Wheaties, its oldest brand of cereal. We’re long-term ...

NFL brothers, T.J. Watt and J.J. Watt, are the first duo and first brothers to be featured on the Wheaties iconic orange cereal box that will go on sale in August. John Metchie III addressed the ...

But while Wheaties might claim to be The Breakfast of Champions, chances are your stomach will be rumbling long before noon if all you've eaten is a bowl of flakes. The problem with cereal is that ...