Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Instead, she found empty shelves. Matcha is made from shade-grown tea leaves called tencha, which are then ground into a fine ...

Matcha is one of the buzziest drinks of the moment. The hashtag #matcha has racked up over 50.9 million posts on TikTok over ...

Making a smooth cup of delightfully grassy matcha isn't as easy as it might seem, but if you follow our expert's advice, ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

Ravi Sajwan, CEO of UltraGreen.ai, has built an 'ecosystem' of products and services around the fluorescence agent ...

The liver is our body's unsung hero, working tirelessly to detox harmful substances. Matcha helps not only by providing ...

“Once harvested, the leaves are steamed to lock in freshness, air-dried, and then stone-ground into the fine powder we know as matcha.” And the process isn’t a quick one. “This process is ...

This year, amp up the holidays by ordering your own festive frappuccino at Starbucks. This one sports colors that reference ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

But what are the health benefits of matcha? Matcha is a finely ground powder of green tea leaves, which come from the plant Camellia sinensis. This is the same plant used to make green and black tea.