Though Western was trending up before Paris Men’s Fashion Week in January, Susie Draffan, WGSN’s senior denim strategist, ...

The year was full of business moves in the denim industry. Many decisions came down to what will make a leaner yet more ...

New technologies, a Western revival and a focus on natural fibers and dyes were just some of the ways the global denim industry innovated in 2024. This year saw startups advance their efforts to ...

The arrival of big Western companies symbolised the start of a new era with Russians becoming eager consumers of brands ranging from fast-food chain McDonalds to Levi jeans and luxury goods.

Some Western brands have removed it from their supply ... But that's of limited help to you as a consumer if you're just ordering a pair of jeans off a retailer's website. "If you really want ...