This paper demonstrates how a 75 year old, well-known, well-loved cereal brand used advertising to engineer a step change in its fortunes, pretty much overnight, to bring new users into the brand en ...

The next time you are in a big supermarket take a look at the breakfast cereals and try to count them ... It's no wonder that many people just default to buying what they always buy or what's on offer ...

Weet-bix is one of Australia and New Zealand's best-known brands A shop owner in New Zealand is involved in a battle of the breakfast cereals after her plans to import British favourite Weetabix ...

A consignment of UK breakfast cereal Weetabix has reportedly been impounded by New Zealand customs officials, after complaints it could confuse customers. The 300 boxes had been ordered by a ...