As he opened a box of Weet-Bix to prepare his breakfast, he was stunned to discover something unusual inside the packet of cereal. One of the biscuits had an unusual brown smear. “What is this ...

But food giant Sanitarium, which owns rival brand Weet-bix, has objected to it being sold. The shop's owner has been told the cereal will only be released if a sticker is put over the Weetabix label.

Followed categories will be added to My News. As he opened a box of Weet-Bix to prepare his breakfast, he was stunned to discover something unusual inside the packet of cereal. One of the biscuits ...

Disgraced Australian cricket captain Steve Smith has been dumped as the face of breakfast cereal Weet-Bix after his involvement in ball-tampering. Smith, who has been banned from the game for a ...