Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

One nice, and very Japanese, touch is that the logo is a drill head, recognising the brand's roots in a machine tool company. Daizoh Makihara is one of Japan’s very few independent makers. After ...