The 1968 Victoria Bitter ‘Big cold beer’ commercial has been added to the National Film & Sound Archive’s Sounds of Australia collection. The advertisement, with the voice of actor John ...

The now-iconic 1968 advertisement for Carton & United Breweries' Victoria Bitter (VB), which ... Mr Henderson said the VB 'Big cold beer' ad had been used with minimal changes for more than ...

Picture: VB The ad was among several iconic ... Picture: VB The NFSA said the 1968 Victoria Bitter campaign is “perhaps Australia’s most iconic beer advertisement,” adding: “With his ...