The primary benefit of a product or service. The term is widely used in the high-tech industry. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Next, a compelling value proposition must tell your end user what makes your business offering or idea unique. The ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

By fostering trust, asking the right questions and listening deeply, a talented coach can help clients gain clarity into ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...

To compete for and retain talent in an uncertain economy and labor market, organizations must showcase the unique and ...