Customer value innovation seeks to improve the customer experience by coming up with a new solution to a customer problem or a new ending to an old and tired customer story. The spectrum of customer ...
and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Special Issue on Leading Through Innovation (50th Anniversary Issue). California ...
Pisano, Gary P., and David J. Teece. "How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture." Harvard Business School Working Paper, No. 08-023, September 2007.
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