The 1968 Victoria Bitter ‘Big cold beer’ commercial has been added to the National Film & Sound Archive’s Sounds of Australia collection. The advertisement, with the voice of actor John ...

WATCH NOW: Victoria Bitter release first ad in five years ... "We know the VB ads and anthem are as iconic as our beer. VB is still best-served ice cold, but the world has changed since the ...

Mr Henderson said the VB 'Big cold beer' ad had been used with minimal changes for more than 50 years. "[It's] one of Australia's most well-known ads on TV and radio," he said. "With John Meillon ...

This concoction is tailor-made for beer enthusiasts who enjoy indulging in a cold one but are mindful of their carb intake. According to Sarah Wilcox, CUB’s Head of Classic Brands, VB Low Carb ...

Picture: VB The ad was among several iconic Aussie soundtracks ... Bitter campaign is “perhaps Australia’s most iconic beer advertisement,” adding: “With his rich baritone and honest ...