Hello Kitty, and Tamagotchi and sells its products in major retailers, including Amazon and Target. In Ulta’s defense, this consumer playbook is nothing new. With a price tag of $9.99 ...

referring to the Hello Kitty overnight mask ($15 ... day today because I am taking my daughter to see my makeup at Ulta,” Jenner said in an Instagram video from the sweet outing.

Stormi Webster and Chicago West charm fans in a TikTok video showcasing Hello Kitty-themed shopping finds at Ulta.