Ulta Beauty has leveraged generative AI from Nvidia to provide customers with highly realistic previews of desired hairstyles ...

Seeking small-in-size yet big-in-impact gifts that will fit into friends’ and family’s Christmas stockings? Then look no ...

Plus, the Ulta Beauty-exclusive black and gold colorway makes the gift feel even more special. It’s practically gospel: If they color their hair, they need this kit. One of the first brands to ...

People of color come in a wide array of skin tones—but so do our lips ranging from powder pinks to deep mahogany browns. I absolutely love that this Black-owned brand exclusively at Ulta Beauty ...