Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand ... Respondents were asked to rate 800 brands on the simplicity/complexity of their ...

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for US$2tn in brand value. Yet almost US$1tn of business value remains untapped by B2B brands, who lag behind B2C ...