Their powers are seemingly endless: they blur pores, grip makeup, and provide a smooth base for the best color correctors and the best foundations. Finding the best primers for mature skin can ...

W hile I love a full-glam moment every once in a while, I usually go for a no-makeup makeup look. And more often than not, ...

If you find your makeup tends to slide off after a few hours of wear or perhaps it doesn't look as good as you would like it to, primers can make a huge difference. There are some that work well ...

My makeup lasted longer than it usually did without primer, and even though it's not specifically an eyeshadow primer, I've found it extends the wear of my eyeshadows as well. Most importantly ...

From providing a boost of moisture to minimising pores or banishing redness and shine, primers work hard to make our skin the perfect blank canvas before we apply the rest of our makeup.

The commercial also stars the beauty brand’s top-selling Power Grip Primer, a cult-beloved makeup bag essential that happens to be King’s secret weapon both on and off set. “It's literally ...