Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

most useful right before making a decision, according to a recent report from Eccolo Media. The report was based on data from a survey of 100 plus people at B2B companies who are either responsible ...

Today’s B2B buying is increasingly digital ... It’s up to you to personalize the process, and meet their needs at every stage of the buying journey. Since buyers trust the word of others ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s ...

LinkedIn data shows that video is now the fastest-growing format on the platform, with uploads up 34% year-over-year, and ...

B2B buyers in India say videos help inform decisions. To augment this, LinkedIn is introducing new capabilities for Live ...

That's partly because more B2B sales now involve multiple buyers. Businesses are taking a more collaborative approach to how ...

LinkedIn's 'The Business of Influence' study surveyed over 1,700 tech buyers from India, the US, and the UK, uncovering data about importance of video, events, and expert-led content in B2B marketing ...