Though the initial mission of The Gap back when it was founded in 1969 was to sell comfortable, well-fitting jeans while ...

which showcases reimagined versions of the Gap logo designed by various artists. “With over $200 billion in mCommerce sales last year and a predicted $600 billion in the year 2018, partnering ...

The 52-piece capsule features children’s and adult sizes with a reimagined brand logo, photorealistic graphics and classic series characters.

it was impossible to walk down the street without seeing a Gap-logo sweatshirt. However, the retailer has been caught in an uphill battle for relevance in an era where mall brands continue to lose ...