Exemplified by beverages like Simply Spiked Lemonade and SunnyD Vodka Seltzer, products within the category take an established, often nostalgia-worthy drink and repackage it with a boozy twist.
The vodka, which was founded by Baz and Sunny Kooner in Dudley in 2020, has experienced rapid growth over a four-year period and is now being sold across the UK and 18 countries worldwide. Baz and ...