But for serious amateurs, enthusiasts and even professional photographers, the Sony A7 III packs in a ton of improvements across the board at a very reasonable and attainable price point.

The Sony A7 III began shipping in April 2018 for about $2,000 USD for the body and $2,200 in a kit with the FE 28-70mm f/3.5-5.6 OSS lens. In Canada, list price is $2,600 CAD for the body and $ ...