But what solution is best for your company: an in-house social media manager, an agency partner, or a consultant or freelance partner? Hiring employees comes with additional costs: taxes, insurance, ...

Similarly to social media managers, social media consultants design and develop social media strategy—but they are hired as external, independent contractors or freelancers, or as agencies ...

"Social media is the most immediate threat to your company's reputation," says Pete Knott, digital consultant at reputation management consultancy Lansons. "If not taken seriously it can and will ...