This article was originally published on culturess.com as Skittles is changing the game with Skittles Pop'd.

Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind. Integrating its brand within a mobile game is a smart ...

Provides an overview of the Skittles 2018 Super Bowl campaign and explains how an ad that nobody saw led to a 7% sales increase. “Paying $3 million for a 30-second commercial makes as much sense as ...

Cornish kayles also known as keels or skittles was a poor man's game. Miners played at kayles ... with keel alleys at the back. Gentry went bowling and houses like Trerice had raised bowling ...