SHEIN, the biggest fish in the ~biggest~ pond, created SHEIN X to help it be the fairy godmother to little guys. The program opens up the brand's on-demand manufacturing model, huge fabric ...

But it wasn't until the late 90s and early 2000s that H&M, Zara, and Forever 21 popularized the fast-fashion model as we know ... accounts on Twitter under Shein's name and trademark.