The modern perm will give your hair body and texture with minimal effort. Here, stylists share their best tips for taking ...

Brooks Eddy, 17, got his first perm at a salon last year (his mom paid $70 for the treatment). “I had short, straight hair my ...

Before booking your next salon visit, keep reading to learn all about the beach wave perm. A traditional perm uses an intense mixture of heat and chemicals to break and (somewhat) restructure the ...

Women who could not afford to wait in lines that stretched out the door and around street corners at hair salons, or the still steep price for having a perm professionally done, used heated blocks of ...