There are several conclusions that can be drawn, and these are outlined in a book by Gerard Tellis (1998, Advertising and Sales Promotion Strategy, Addison-Wesley). But note that many of these ...

Both practitioners and researchers remain very interested in the impact of sales promotion strategies on consumer behavior (Ehrenberg, Schriven, and Barnard, 1997; Gardener and Trivedi, 1998; Green, ...

R unning a business today means navigating a competitive landscape where effective marketing, strategic planning, and strong ...

In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy. Although many marketers agree that resource allocated to advertising is an investment ...

focused on producing content that is specific to their organization and is more sales oriented. Today, a good content marketing strategy involves producing and distributing material that is valuable ...

Kumar R. Sarangee, Associate Professor of Marketing, discusses the importance of understanding the market before launching a product and the benefits of identifying your target market. Tips to make ...

Sales promotion close sales promotionA short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a ...