The Greek clothing brand's sentimental film reveals the tragic truth about the popular bearded gift giver's festive fomo.

See Santa in the video above "I'm not sad, it's just lonely," said Wayne McCrae, who has been Santa at the Marley Station Mall for 35 years. A shopper's post about a sad Santa went viral.

LONELY. I’M NOT SAD, IT’S JUST LONELY. WAYNE MCCRAY HAS BEEN THE SANTA AT THIS MALL FOR 35 YEARS. A SHOPPERS POST WENT VIRAL ABOUT A SAD SANTA AT MARLEY STATION MALL. LET ME GO UP THERE AND ...

Blues singer Charles Brown captures the loneliness of the season in Please Come Home for Christmas (1960) – a possible ...