as streaming earned an all-time record 41.6% share of time spent watching TV for the month. That beats the previous record, set just this past July, of 40.3%. According to Nielsen, the ...
Streaming viewership increased 7.6 per cent in the November interval and the category posted a record share of TV with 41.6 per cent (+1.1 pt.). Some of this increase can be attributed to ...
The typical Thanksgiving holiday surge in TV viewing will be included in the measurement firm’s December report. Streaming viewership grew 7.6% in November, with the category posting a record ...
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