Marking the unofficial start of the fall season, Starbucks is bringing back the hotly anticipated Pumpkin Spice Latte (PSL ... baking spices from our chai tea to compliment the layered flavors ...

Starbucks has announced the return of its iconic harbinger of all things autumn, the Pumpkin Spice Latte — plus the ...

It’s customers’ emotions and memories that Starbucks and other brands connect with through the pumpkin spice scent. Since scent is hardwired into people’s memories, retailers need to explore ...