Today’s retail and CPG organizations are already tapping into data analytics to understand their core customers.

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...

Retailers that once hoped that consumer behavior would eventually return to pre-pandemic norms are now realizing that this ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively. Consumer decision making is a ...

Indian manufacturers face tough decisions. From price hikes to product downsizing, the FMCG sector is bracing for impact, affecting consumers' wallets and altering the landscape of essential goods.