Franky Villani is no stranger to doing things his own way, and his new Primitive collection is no exception. It includes a unique new plank, a fun rug, dog bowl for your furry friends and some ...

Primitive is back with another unique collaboration, this time featuring a festive Elf movie collection with new boards and apparel. Whether you rip 'em or hang 'em, Buddy the Elf approves.

Born Primitive, a Veteran-owned Apparel and Footwear ... with thousands of military families receiving letters of relief instead of collection notices.