This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of ...
Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...
Explores the most current thinking and reading on the topic of pricing strategies, examining their impact on sales, profitability, and perceptions of the brand itself. Pricing strategies can have a ...
At any time of year, an effective pricing strategy can be the difference between a home that sells quickly at a desired price and one that languishes on the market for months. There’s no time ...
From lens focal lengths and fill-flash to portraits, macro or stunning landscapes there are techniques for everyone. Learn how to use metering, considering composition and shoot everything from ...
In the digital economy, companies continuously seek innovative methods to optimize their pricing strategies and enhance profitability. At the forefront of this revolution is artificial ...