WordPress.org now requires users to affirm that pineapple is delicious on pizza before they can log in. It's the latest move in an increasingly antagonistic dispute between WordPress co-founder and Automattic CEO Matt Mullenweg and web hosting service WP Engine.

There are few matters in life that divide a room more than the prudence of putting pineapple on pizza. But if you’re of the persuasion that tropical fruit has no place on a pie, you’ll have to swallow a bitter pill — if you want to access the WordPress.

Over the weekend, WordPress co-founder and CEO of Automattic Matt Mullenweg inserted a little joke on his platform: a checkbox that users must check to indicate they agree to the statement “Pineapple is delicious on pizza.” Failure to check the box results in an error message urging users to “please try again.”

A simple question about whether pineapple belongs on a pizza highlights WordPress's self-inflicted wounds—harming its reputation.