Fragrance subscription service Scentbird (for $17 per month, the company sends you a month’s supply of fragrance that allows ...

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

Olivia Rodrigo was announced as the new face of Lancôme back in November—and fans can now get the answer to a fundamental ...

With notes of lavender blossom, bergamot, and creamy blonde woods, some TikTokers even compare this fragrance to the infamous Baccarat 540. The E! Insider Shop editors and writers search the ...

Your signature scent should make you feel on top of the world. For singer JoJo, her favorite fragrance is this ...

In this week's installment of her Prime Finds series, Shopping Writing Meghan has found five luxury perfumes currently ...

If you’ve ever stepped into a doughnut shop on a busy Sunday, you’ve already gotten a whiff of pure heaven. That warm, ...