There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors in ...

Chandan Mukherji and Pallavi Singh Sambyal highlight the importance of AI, data-driven personalisation, and regional ...

If it were up to the retail industry, however, ‘omnichannel’ should have been the word to define 2013. As a new way of thinking about multi-channel retailing, omnichannel dominated ...

Successful pharma brands create marketing campaigns that their customers ... create solutions that improve CX at each stage of their omnichannel journeys. Chatbots are also a perfect example ...

Omnichannel experience is a buzzword that can be heard across retail. But omnichannel marketing is far from being just a buzzword. It’s the most effective way to strengthen your relationship ...

In an era that's driven by online engagement, we are likely to see a boom in omnichannel marketing. Let's explore how marketers can look to use omnichannel to reach their consumers.

Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report by ...

Businesses are adopting Connected Consumer Experiences. This approach uses data to personalize customer interactions. It customizes communication based on individual profiles and purchase journeys.

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns ...