There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors in ...

If it were up to the retail industry, however, ‘omnichannel’ should have been the word to define 2013. As a new way of thinking about multi-channel retailing, omnichannel dominated ...

Research continues to prove that omnichannel marketing efforts outperform traditional marketing benchmarks. In fact, MM+M’s 2024 Healthcare Marketers Survey shows the average marketing spend surged 19 ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

Instead, companies are increasingly turning to omnichannel marketing to bridge gaps in communication created by the pandemic. "By omnichannel, we're really talking about a method of marketing ...

Chandan Mukherji and Pallavi Singh Sambyal highlight the importance of AI, data-driven personalisation, and regional ...

While online allows for deep consumer insights, agile experimentation and meaningful engagement, offline channels like TV and ...

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 8 min ago By Ad Age and Creativity Staff - 1 hour 44 min ago 4 hours 9 min ago By Tim Nudd - 5 hours 9 min ago By ...