There has been a lot of debate recently around pharma and its pursuit of multi-channel or omni-channel marketing. Given widespread recognition that pharma lags behind a number of market sectors in ...

Successful pharma brands create marketing campaigns that their customers ... create solutions that improve CX at each stage of their omnichannel journeys. Chatbots are also a perfect example ...

In an era that's driven by online engagement, we are likely to see a boom in omnichannel marketing. Let's explore how marketers can look to use omnichannel to reach their consumers.

Chandan Mukherji and Pallavi Singh Sambyal highlight the importance of AI, data-driven personalisation, and regional ...

If it were up to the retail industry, however, ‘omnichannel’ should have been the word to define 2013. As a new way of thinking about multi-channel retailing, omnichannel dominated ...

Research continues to prove that omnichannel marketing efforts outperform traditional marketing benchmarks. In fact, MM+M’s 2024 Healthcare Marketers Survey shows the average marketing spend surged 19 ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent report by ...

A critical examination of marketing in an omni-channel retail environment. The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth number is a 2, ...

Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns ...