The 300 boxes had been ordered by a specialist shop in Christchurch, "A Little Bit of Britain". But food giant Sanitarium, which owns rival brand Weet-bix, has objected to it being sold.

The Weetbix box has showcased some of the greatest athletes of all time, serving as a symbol of sporting excellence. But in its 126-year history, an Aussie Tennis Player has not once appeared on ...