本周，有关明年 Nike Kobe 系列新品的好消息一波接一波。 从年初的 CNY 配色，到「4.13 科比日」的王炸复刻，以及一些经典元年款式的回归，可以说双双都是绝对的必入款。 甚至不仅仅是 Nike，adidas ...

在当今运动品牌琳琅满目的市场中，Nike作为全球领军者，无疑是最引人注目的存在。从经典的运动鞋到多样化的运动装备，Nike不仅定义了体育文化，也塑造了现代时尚的风向标。那么，Nike究竟拥有怎样的品牌优势，又存在哪些不足？本文将对此进行深入探讨，带你了解Nike的全貌。

On now has a market value of $17bn. Chart: The Economist The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan and the subsequent launch of the Air Jordan 1, despite violating NBA ...