From self-lacing sneakers to shoes that can massage your feet on demand, Nike has a rather incredible impressive track record ...

Paige Bueckers' custom Nike G.T. Hustle 3 is dropping Saturday, with the UConn star becoming the first NIL athlete to get ...

The summer prior, Lakers superstar Kobe Bryant bought out the remainder of his contract with Adidas after dissatisfaction with the direction of his signature line. As part of the agreement, Bryant was ...

When Nike Adapt BB 'smart shoes' were announced ... When you put on the Adapt BB, 'a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot ...

New England Patriots head coach Bill Belichick and the rest of the coaching staff wear custom Nike's designed by Patriots CEO Robert Kraft.

When they step into the shoe, a custom motor and gear will sense the tension needed by the foot and adjust accordingly. What Nike calls the "lace engine" is hidden beneath the fabric of the shoe ...

Clark rocked a pair of custom Nike Infinity Tour 2 PE’s at Pelican Golf Club. The shoes had a pink base with white and gold accents, including gold spikes on the bottom. This is Clark's second ...

The record-setting UConn Huskies star is also the first NIL athlete to get their own Nike player edition shoe.