Nielsen calls the move a "necessary step to safeguard the investments" of paying partners amid the ongoing contract dispute ...

Advertisers who want to know how many people Nielsen counted watching "60 Minutes" or "Yellowstone" on TV networks owned by ...

There’s been a new development in the ongoing dispute between viewership measurement company Nielsen and Paramount Global, ...

Nielsen and TikTok strike measurement pact that will help advertisers compare their performance on the short-form video platform with other media ...

Nielsen is moving forward with bringing "expanded capabilities" to the company's Outcomes measurement platform. Notably, the ...

The company notes that capturing audience engagements on TikTok is critical, as people move across different platforms and devices. Nielsen says it’s equipped to deliver cross-media measurement ...

Election and World Series coverage drove Fox to its best month ever on Nielsen's Media Distributor Gauge report for November.

Terms of the deal were not disclosed. TikTok will use Nielsen One, the company’s measurement platform that launched last year, to track ad performance and demographic data. “In the dynamic ...

Gladstone Investment (GAIN) announced its acquisition of Nielsen-Kellerman on December 19, 2024. This transaction was executed in collaboration ...

Inc. ("Nielsen-Kellerman" or the "Company") on December 19, 2024. This transaction was executed in collaboration with Nielsen-Kellerman's executive leadership team, with Gladstone Investment providing ...