The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Newly Manufactured After 50 Years New Manual Transmission Applied Jaguar Classic, which specializes in restoring classic ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Pop-out cameras are nothing new; Volkswagen has been using them for its rear-view cameras for years now. This, though, is ...

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand.

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.