Mountain Dew recently launched Mtn Dew Kickstart, a drink that combined DEW, juice, and caffeine. Armed with an insight that "staying in is the new going out", we positioned Mtn Dew Kickstart as a ...

Songwriters: Darold Ferguson, Nayvadius Wilburd, Carlton May’s, Jr. Producer: Honorable C.N.O.T.E.

Move over, coffee. PepsiCo is launching a morning pick-me-up called Kickstart that will have the flavor of Mountain Dew and a hint of fruit juice, along with Vitamins B and C. Pepsi insists the ...

An curved arrow pointing right. Mountain Dew's new Super Bowl commercial for Kickstart. More from Advertising Mountain Dew's new Super Bowl commercial for Kickstart. Jump to ...