This case study discusses how TENA Men, a UK incontinence pad brand, overcame target audience resistance with a humorous campaign suggesting that the product was a way of taking control of their lives ...

The charity is also calling for male incontinence bins in men's toilets so those who use incontinence pads can dispose of them. For Mr McNally, who works for the Department for Infrastructure ...

An athlete and a former semi-pro footballer says he has been "put off from leaving his house" due to incontinence, even ...

For men, incontinence can be brought on by medical ... More than a billion incontinence products are bought each year in the UK. At a cost of between 38p and 50p per pad, this can amount to ...

A rail operator has installed sanitary bins in nearly 500 male toilet cubicles for men experiencing incontinence potentially ... be able to get rid of his used pads." Mr Ridgman said the campaign ...

Having sanitary bins for me to have been able to dispose of my incontinence pads would have made such a difference to me. “You’d know you have somewhere to put it – I would 100 per cent have gone to ...