MELBOURNE chose an unorthodox approach to unveil its new logo, when it took over the city of Melbourne on Thursday. The club went to the heart of Melbournians, handing out free coffee, branded with ...

But, like the much-loved city, there is a whole lot more to it. And so it’s fitting that the man behind the Melbourne Football Club’s newest logo is a lover of footy, a revered figure in the Melbourne ...