A glammed-up look or a full face beat doesn’t have quite the same effect without enhancing your lashes with a swab of mascara ...

Eyelash Serums: New eyelash serums are available to help enhance the growth of natural eyelashes. These serums also improve ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

"Use oil-based removers to melt waterproof mascara, and avoid harsh rubbing to protect the skin and your precious lashes," ...

Kristin Limoges is a New York-based wellness and beauty writer and has spent nearly a decade in the print and digital space. She's constantly in search of the most up-to-date and accurate intel on ...

Talk about an eye-opening transformation. (Tarte) Anyone can wear brown mascara, but it will make blue, green and hazel eyes really pop. Like I said, I'm a fan, but over 1,100 reviewers on Tarte's ...

I was recently reminded of brand's eye makeup safety promise, which states that all of their mascaras, eyeliners, and eyeshadows are put through hella allergy testing with consumers, dermatologists, ...

Mascara is a staple in many makeup pouches, but locating the perfect one for people with sensitive eyes can be a significant hurdle. Problems such as discomfort, a burning feeling, and sometimes ...

It’s simply the most transformative beauty product – darkening and defining our lashes, making our eyes look bigger and brighter. Due to mascara’s perennial popularity, there always seems to ...

But I can tell you about a new one on the shelves that truly, *positively* doesn’t: Dolly Beauty’s Dolly-Eyes Mascara. Leave it to Dolly Parton, America’s darling — the country singing ...