The chocolate boxes are a popular Christmas treat but many fans are only just realising the hidden meaning in the ...

Mars has responded to comparisons between the new men’s Six Nations branding and its famous chocolate bar’s logo by ...

Mondelēz International’s rumoured bid for The Hershey Company would create a giant in the confectionery and snacking world ...

Chocolate lovers have only just noticed a hidden detail in Celebrations logo - as many wonder how they haven't spotted it ...

Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer marketing. The review, which is expected to conclude in 2025, does not include ...

The reappointments in 2022 followed a media review throughout 2021, which Mars said was a critical element of its new vision for marketing. Titled "Building Brands for Mutual Value", its vision ...

Some of America's favorite candy brands, SNICKERS®, TWIX® and MILKY WAY®, are hitting shelves in an entirely new format as ...

“The old CPG machine is sputtering,” said Leonid Sudakov, President/Connected Solutions at Mars Petcare, a unit of one of the world’s largest consumer packaged goods manufacturers. “Big brands are no ...