The research findings are adding to the emerging evidence of how personal data is mined when we simply look at, shop on an ...

It is the job of marketing teams to create and effectively implement marketing strategies directed at specific target groups.

Their organizations adopt and leverage several best practices, including creating a performance-measurement system, linking marketing to business outcomes, and intelligently setting performance ...

empowering digital and social media users to actively evaluate information rather than remain a passive target for the industry's marketing. I am certain that increased awareness could prevent ...

This is because the planned regulation targets ads for goods and services. An expert panel advising the agency is expected to compile a set of proposals on ways to regulate stealth marketing.

Target is turning heads this holiday season with its unconventional marketing campaign featuring a "weirdly hot" Santa Claus ...