In the fast-paced world of franchising, the stakes are high, and the pressure to meet growth goals is unrelenting. For many ...

This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They ...

Some 46% of marketers say they have processes in place that enable their firm to always ... Some 76% of respondents say they use an email platform to help manage their content marketing efforts; other ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

2. Build An AI Roadmap: Based on this vision, a roadmap turns AI into a tool that works for each marketing priority. Focusing ...

Guy Galboiz has rapidly emerged as a leading figure in the marketing industry, driving the future of artificial intelligence ...

The world of affiliate marketing is changing fast, especially with the rise of artificial intelligence (AI). As AI technology ...

in-house marketers must use this opportunity to break down the silos between marketing and regulatory teams and address the bottlenecks to initiate more efficient data-driven processes.

If you hire an approved freelance vendor currently under a Master Agreement, you will complete a Service Order form for each job and upload to the Marketing and Approval System. If you have any ...