Some 23% of firms with a command-and-control Marketing organizational structure have equal or lower revenue than their peers; 15% have higher revenue. Some 40% of firms with a networked Marketing ...

A marketing organization structure is how a company arranges its marketing team. It helps decide who does what in marketing and how they work together. Structure helps make sure everyone knows ...

Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.