It wasn't always obvious that marketing operations would become such a central part of B2B marketing. When businesses first started adopting the practice, a lot of people thought it was little more ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

As small businesses prepare for the challenges and opportunities ahead, staying on top of operational trends is more ...

Asia Society is hiring a Marketing Operations Coordinator to build and run our email programs, automated customer journeys, and advertising/social media campaigns. The ideal candidate will be a detail ...

Akasa Air has appointed its marketing chief Belson Coutinho to a newly-created chief operating officer role, amid slower ...

Aprimo, a leading provider of marketing work management and content operations solutions, has been recognized as a Leader in 2024 Gartner Magic Quadrant for Marketing Work Management. We think this re ...