The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most ...

“The industry lacks a common understanding of how the marketing function delivers value to the organization, which is leading some companies to deprioritize - and de-fund - marketing and limit ...

This success has also been a consequence of a strong relationship between the insights and marketing function. Markey believes Katy Dixon, head of marketing and customer insights at the retail giant, ...

C-suite's questions about the role marketing plays in the GTM eco-system. The post It’s time for B2B marketing to understand ...